RecycleBank - what a kewl idea

I'm completely in love with this concept: RecycleBank is a company based in the US which tracks the volume of recycling that clients (read: plain old consumers like you and me, not corporations) put at the curb each week. Ok, so what? Well, here's the good part: the more people recycle, the more points they earn which can be redeemed for goods at some of their favourite stores.

This week, even Coke announced a partnership, adding themselves to a list of companies that includes Target, Sears, CVS, Evian, Foot Locker, etc.