Interesting use of Twitter: Recover Lance Armstrong's bike

Lance Armstrong on the now-missing bikeLance Armstong is competing at Amgen Tour of California this week. As one of his followers on Twitter (@lancearmstrong), I've read about his updates through the drug tests, practice runs, morning coffees and the prologue ride. This morning, came the following message:

lancearmstrong Whoa!! They just came to my room and said our truck was broken into and someone stole my time trial bike! Wtf?!? APB out to the twitterati.

Within minutes, there was a clear twitpic of the bike posted (same bike he's riding in the photo on this post) and the Internet came alive: Diggs, Retweets (including me), bike forums...

Given that yesterday there was a news article about a stolen iPhone retrieved in an hour, I wonder how long it will take for the Twitterati and riding fanboys to track down the poor misguided person(s) who chose to steal a one-of-a-kind bike from an insanely popular public figure...