Not-so-subliminal message in your food...
So Colgate came up with an idea to remind sugar eaters to brush, while still eating their sugar.
"Colgate promotional staff in Thailand gave out ice creams and lollipops. The stick carrying the sweet goods is shaped like a toothbrush and carries the message "Don't forget" along with Colgate branding. This is only revealed once the ice cream or lollipop has been eaten."
Would this convince you to brush? I'm just hoping those little wooden bristles are painted on, or else I could see myself biting one off, and Colgate giving me lots of compensation for hurting my mouth. Hmm, maybe I should take a little trip to Thailand... ;)