An easy way for big biz to help the environment

Of course, "easy" is a relative term. Some companies might think that this is too extreme, but I love this idea: 1% for the Planet.

It's such a simple concept: donate 1% of your profits to companies that help improve the environment. Makes me want to start a business, just so I can donate... ;)

What do you think: if you own a business, would you consider doing something like this? As a consumer, would it influence your choice of company - would you pick a company that donates to the environment over one that doesn't? Or would you just see this as a marketing ploy?

You can shop some of these companies via the 1% website. Just click on the "coupon" below (sassy, isn't it!) to see the 1% store.

(Note: I don't make any money for click-throughs. I just think it's cute. If you want to add it to your site, check out the "share" button).