Watch This: The end of publishing

Completely brilliant video on the future of the publishing. For all the hopeless out there...

Produced by Khaki Films for a conference held by DK Marketing Group in the UK. Read an interview with the producer on Penguin Publishing Blog.

(Thanks to @scilib for the link)

UPDATE: Turns out that there is some controversy around this video since it was used for marketing, and yet no credit was given to the original inspiration. The original idea came from a contest entry to AARP's U@50 contest which in turn was inspired by an Argentinian political ad called, The Truth. Both of these videos are incredible. Go take a look.

(Thanks to @FaisalSethi & commenter James for the additional links.)