Beautiful Hoax: (Pretend to) Take Over Times Square Screens with iPhone

If you were online at all yesterday, you probably saw this video of two guys hacking into Time Squares billboards using an iPhone, a red balloon and a transmitter.

And you probably now know that it's a hoax. But nothing takes away from the fact that it's a beautifully executed hoax. And for that, it deserves a second look.

As I keep telling you, you geeks rock. Love this stuff.

Sit back and enjoy the masters at work: