Every time you turn on the news stations, someone is talking about climate change. And that someone is usually not a climate scientist. So what do you do if you're an actual climate scientist and you never get a chance to tell it like it is? Create a professional-looking ticked off rap video and hope it goes viral.
And sell your song on iTunes.
And if you really want it to make the rounds, release a NSFW version.
I'd just like to say right now that this is one of my favourite videos this year. And my fave line: "Earth unlike Alien has! no! sequel!"