Friday Fun: Alienware 3D Aliens Projection Mapping (video)


Projection mapping used to basically consist of a slideshow using some object as a backdrop instead of a screen. But as with all tech, give it a few years and it will blow. your. mind.

Alienware did an amazing 3D projection mapping for a product launch, ahem, "immersive brand experience" if you prefer marketing speak. (Excuse me, I just threw up a little in my mouth.)

Anyway, back to the tech. They did a really stunning 3D projection on an Airstream trailer. It's just. so. kewl. Every time the camera went to the audience I could feel myself tense up and it was all I could not to jump the video ahead a few seconds to get back to the good stuff.

Watching this at first made me wonder: is this the future of movies? But then the actors showed up and I realized, no, this is theater 2.0. A visually stimulating, 3-dimensional, geek-inspired feast for the eyes. And it's about ALIENS.



(Source: The Awesomer)