When Mos and social media collide: Come and hear the story of Movember
What's a Third Tuesday?It's a free monthly meetup for Ottawa area communications and marketing folks interested in learning/sharing more about the practical applications of social media in business and government. Third Tuesday meetups typically include a guest speaker who talks (for about an hour) with the group about different social media technologies and trends.
Come learn the secrets of MovemberMovember is an ingenious fundraising and awareness campaign for prostate cancer and men's health. The goal: men shave their facial hair off November 1st and grow 'staches over the month of November, and fundraising for Prostate Canada Canada.
The really incredible part of Movember is that it has been growing like wildfire. Since its modest start in 2003, Movember has raised $176 Million through the help of 1.1 Million MoBros and MoSistas. Their success has been largely fueled by the use of social media networks: YouTube videos, compelling photos, tweeting up a storm... all supported by creative messaging.
Peter Bombaci will speak about the role of social media in the rise — and ultimate success — of the campaign. Tickets are only $10 available via the Third Tuesday Meetup page. Hope to see you there!