Presentation: Non-Profit Social MediaMy presentation, Non-Profit Social Media: Case Studies and Collaborative Workshop, will look at how social media can help non-profits promote themselves and their messages, to engage and ultimately solicit help from the community. I'm going to focus on two of my pet projects, local examples of non-profits that have used social media successfully:
- Movember, the global movement, was supported by and spread mostly via social media. The Ottawa campaign was no different: it began as a small word-of-mouth community and now has massive participation across the National Capital Region. Last year, Canada was the highest fundraising country in Movember, and the NCR was a significant contributor to that success.
- Canada Day Barrhaven & Barrhaven Battle of the Bands: Barrhaven's Canada Day grew from a few hours to a full-day celebration, now hosting 15,000-20,000 people. The event is marketed primarily through various social media starting 4 months prior to Canada Day, each year. This is a community effort strengthened through its online activities.
Here are the top 3 things you will leave with from my presentation:
- Some strong examples of social media success
- Ideas for your own campaign
- A network of peers to share with post-event
Round-Table Discussion: AnalyticsI'll also be leading a round-table discussion on Analytics with fellow metrics geek, Annie aka @phdinparenting. Join us to chat about measuring your social presence, looking at tools, what to measure vs what to report and why impressions suck.
If you’d like to learn how to use social media for your non-profit, register to attend the Social Capital Conference!