Apple Maps: Epic Fail or Stunning Tribute to Salvadore Dali?

[Update: Apparently my take on the Apple Maps fail has made it across the pond. It's cited in an article on The Guardian, "Maps: site of an epic territorial struggle between Apple and Google"! (Albeit erroneously referring to Escher-like fails, when I am clearly talking about Dali. All is good though. Happy my snark is making the rounds ;]

When the iPhone 5 launched on Friday, Apple supplied its own proprietary maps instead of using something existing (and right) like Google Maps. It turns out that this custom map app contains some artifacts not found in other map apps, and even excludes some found in the real world. iThing users quickly took to the Interwebs to start posting some of the more "unusual" sightings in Apple maps and I couldn't help but notice an uncanny likeness to some of my favourite paintings.

Of all the artists, perhaps Escher would have been more of a challenge, or they could have gone for funky colours and done something more a la Warhol. But I think they really went all the way in their efforts to resemble some iconic Dali paintings. In fact, I thought it was a brave and fitting tribute to incorporate melting imagery into their maps. Almost like a Salvadore Dali Easter egg hunt!

Let's take a look, shall we?

Exhibit A: Melting Bridges

Brooklyn, NYC in Apple Maps
compared to melting instruments...
Daddy Longlegs of the Evening–Hope! by Salvadore Dali via

Exhibit B: Warped highways
China in Apple Maps

compared to warped clocks...
The Disintegration of the Persistence of Memory by Salvadore Dali via
Exhibit C: Imaginary warped bridges
Brooklyn Bridge, NYC in Apple Maps

compared to imaginary warped clocks...
The Persistence of Memory by Salvadore Dali via
You know, I really think they nailed it. What do you think?

(Source: My warped brain)

Popular posts from this blog

Designing the team experience: Building culture through onboarding (Slides from PPPConf, Chicago 2018)

UX Theatre: Are You Just Acting Like You're Doing User-Centered Design?

"Why don't you just": Why gov doesn't need tech saviourism (but we do need you)