Rant: What's In A Name? The iPad Not So Mini

Marketing is a wonderful thing. Give something a catchy name and it can take off  (ShamWow, anyone?), even if it doesn't properly describe the item in question.

Case in point: The iPad Mini

[Aside: In case you were under a rock yesterday, Apple revealed the latest in their iPad family, a "7-inch" tablet called the iPad Mini. You're all caught up, so back to our regularly scheduled rant.]

At 8 inches (Ahem, 7.9), the Mini is bigger than a large proportion of tablets out on the market these days. But by shaving off that 0.1 inch, they still qualify to call it a 7-inch tablet.

Other 7 inch tablets on the market are, you know, actually 7 inches in diameter. And narrower which means that their overall screen surface area is significantly smaller than the "Mini". Check out this handy graphic from iSmashPhone:

Credit: iSmashPhone
In case you can't read it: the Kindle Fire is 21 sq in, Nexus 7 is 22 sq in, the iPad Mini is 30 sq in. In fact, this calculation was done before it was announced as being 7.9 not 7.85 inches, so it's actually bigger. The biggest 7 inch tablet of the three. By far.

It's no Galaxy Note (now that could qualify for a mini tablet title).

Personally, I think they should have created a name that better described its more middle-of-the-road status. Like Starbucks does with its Short, Tall, Grande, Venti and Trenta drink sizes. If you think about it, the Mini would actually fall into the Grande category:
  • Galaxy Note - Short
  • Kindle Fire, Nexus 7 - Tall
  • iPad mini - Grande
  • iPad, Asus Transformer - Venti
  • Sony Viao 20 in tablet - Trenta
When you look at it that way, the iPad Mini isn't that mini after all, is it?

(BTW, anyone else notice that the iPad is 9.7 inches and the mini is 7.9 inches? Is that a coincidence or more clever marketing?)

Ah, marketing. A wonderful thing.

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